Design & Art Direction
laurasoper.design@gmail.com
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Ensembl

 

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We’ve come to accept stodgy cookware, taking up space with limited functionality and no aesthetic appeal, as the norm.

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Ensembl revolutionizes the category. The innovative design means they’re space-saving beautiful. This was about more than cookware – this is the conscious design of everyday products, to elevate our lives.

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We worked to build Ensembl from the ground up, defining their core ethos and voice to set them apart in a sea of sameness.

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An editorial mandate saw Ensembl pieces as coveted objects and the brand as an arbiter of taste and culture.

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Food and cookware are artfully deconstructed, reassembled and rethought – just like the bespoke logo and the design principles of the products themselves.

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The brand comes to life with unexpected and evocative compositions celebrating the joy and messiness of life.

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Agency: Whitman Emorson
Creative Direction: Whitney Geller, Yasmin Emory, Berkeley Poole
Design Direction: Laura Soper
Designer: Laura Soper
Client: Ensembl